To get to know a quick snapshot of how website based augmented reality works, please do watch out the below video. It is not as simple as you see to create it and yeah if you think its so simple to use, then yeah its going to be the future of advertisements.
By this time most of you would know what FASTag (India) is? Hope you have seen this above video. If not please do watch and continue reading...
In the above video you might have seen how Airtel (India) released a game in Facebook and Twitter and gained more user engagements. Using smartphones people click on a website link and it automatically redirects to their camera rear view. They see a huge toll plaza in an minature version, at their destination. Real traffic sound and cartoony visuals of how FASTag works can be understood easily. Isn't it so cool?
The game is to stop the car, exactly at a particular point after it has passed through the second lane of Toll plaza. Usually second lane is meant for "FASTag" customers who had sticked their tag on car windshield. Also from the above augmented reality experience Airtel customers can purchase FASTag (India) through Airtel Thanks App from Play store or App store. So after you purchase FASTag, help you pass through the toll plaza without stopping for cash transactions. The same has been augmented!
The reach was tremendous through social media campaigns. Many people have participated in the Twitter & Facebook game for attractive goodies. Responses were tagged in the below URL references. We would call this as yet another successful web based Augmented Reality experience by Augray Inc.
Cheers
Shiva Mathivanan
#Augray #AR #AugmentedReality #FASTag #Game #Airtel #shivamathivanan
